What is Advertising?
Advertising is the process of promoting a product, service, or idea through paid messages to inform, persuade, or remind people to take action (such as buying, signing up or visiting a store).
Example: A paid Instagram ad for a new lipstick showing its benefits and price.
Marketing, advertising, and branding have different roles.
Marketing is the overall plan to understand customers and sell a product.
Branding creates the brand’s identity and builds trust and loyalty.
Advertising is a part of marketing that uses paid messages to promote products and encourage action.
Simple Explanation
Marketing = The big plan (research, pricing, promotion, sales)
Branding = How people feel about your company
Advertising = Telling people about your product using paid messages
Easy Example (Coffee Shop)
Branding : Name, logo, cozy feeling, friendly tone
Marketing : Choosing location, price, menu, offers
Advertising : Instagram ads saying “Buy 1 Get 1 Free Coffee”
Marketing builds the strategy, branding builds trust and advertising spreads the message.
No comments:
Post a Comment